Climate Communication
The best forms of education are often invisible.
Just like talented artists in the entertainment industry, scientists and researchers also need producers to make their content accessible to the masses.
What I Do
I specialize in copy-writing for environmental organizations.
I also speak, produce websites and create social media videos for easier understanding.
Curating Climate Education
I am not a scientist, but after working with many, I learned the need to “translate” scientific content and engage people - that’s the role of artists.
In a society overloaded with information, we have entered the age of curation. How we communicate information is vitally important to how it can be received. More often than not, facts don't change minds - storytelling does.
Writing and Designing
Websites
My primary strength in sales copy-writing is in categorizing thoughts and simplifying information, which goes really well with designing sitemaps or following a website’s navigation.
Client: YEA Impact!
I was the Website Producer for the 2022 Hollywood Climate Summit. I designed the pages with the executive producers of the event, created the pages with assets from the marketing team and oversaw the website’s development. (Developed in Wix)
I led the rebranding of Earth Angel’s website in 2020. Working with the company executives, I wrote the copy, designed the sitemap and developed all the pages. I also found all the inspirational quotes on the website! :P (Developed in SquareSpace)
Client: Can You Hear Us?
Can You Hear Us? is an impact campaign inspired by the 2020 film I Am Greta to ignite collective climate action. I succeeded the original web developer to update and maintain the website. (Developed in Wordpress)
Pitch Deck
I translated my experiences in pitching a TV show, where clear elevator pitches are how you survive, into fundraising decks for non-profits, one-pagers for product showcases and sales decks for companies and services.
Pictured here is from a pitch deck I made for a bio-digester.
Journal Prompt
I got to flex my creative writing muscles at Climate Journal Project creating prompts and facilitating ecoanxiety reflections.
Signage
Whether it’s physical signage or digital memos, clear instructions and information can often prevent many unnecessarily problems and confusion.
Pictured here are a physical poster I made for Reel Waste & Recycling and a digital education memo I made for Earth Angel.
You had a profound impact on me and I am so grateful for your hard work on the website, content production, impact partnerships, and the list goes on… you’re a damn community leader and I have learned a lot from you this year. Thank you so much for being a part of the community and a friend too
- Samuel Rubin, Co-Founder of YEA Impact! and Hollywood Climate Summit
People I’ve Worked With
Explainer Videos
for all kinds of topics such as…
…what climate justice looks like
Featuring Kevin J Patel, Founder & Executive Director of One Up Action
Why This Format?
Today, pornography is sex education and Twitter is a news source. These probably weren’t the intentions but they are now facts. I'd like to believe that, today, people learn the most when they're on the toilet - when they're mindlessly scrolling. People learn behavior changes and change minds when they're among trusted friends and when they're bored.
Since social media has become a major “education” platform, the way we teach needs to adapt as well. This episodic format of “Curious Jackson” tells the story of an average millennial trying to learn and asks the skeptical but necessary questions. This humanizes these conversations because they are no longer just about the research, but the curious everyday people behind the research.
Every film is propaganda and this show is using those techniques for educational purposes.
If you have a complex organizational message or mission, filming a "Curious Jackson" video is a no-brainer! His questions are smart, targeted, and effective. He really knows how to find and tell the important story to showcase you in the best light.
— Tiffany Duong, Director of Engagement and Partnerships at Investable Oceans
Speaking Engagements
Training
With the exponentially growing awareness of our climate crisis and sustainability issues, comes the demand of learning how to do what we need to do.
I trained about five cycles of Eco Production Assistants at Earth Angel Sustainable Production Services, covering topics from specific day-to-day of on-set logistics of implementing sustainability initiatives to the greater environmental impact of the media industry, with a particular focus on intersectional environmentalism.
Pictured here: Promo graphic for the Climate Ambassadors Network Training, put on by the YEA Impact at the Hollywood Climate Summit
Speaking
To me, speaking engagements are more about holding space, or creating an environment that is both fun and inviting for people to want to learn new things. I believe genuine curiosity can alleviate so many human relationship issues.
Pictured here: I was invited to talk about recycling on "The Human Condition" podcast, where I also elaborated on Extended Producers Responsibility, China’s “Green Sword” Policy, whether to wash a peanut butter jar before recycling, Terracycle and Loop, and the permission to not do “zero waste” perfectly.
Presentation
I also create supplemental materials for others or my’s speaking engagements, implementing my design choices and sometimes video production into our presentations.
Pictured here: As a trained Climate Reality Leader, I presented to the LA Cleantech Incubator's Founders Business Accelerator with The Climate Reality Project Los Angeles on the subject of environmental justice.
Pictured at homepage: I served as an Education Ambassador at Oceanic Global for their partnership with Corona USA's "Protect Our Beaches" campaign.
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